Jungfernstieg is lined with many upscale boutiques and department stores selling high-end clothing, made-to-measure shoes, and jewelry. Among these is the Alsterhouse department store, in business since 1912 and one of the city’s most popular shopping destinations. There is also a wide selection of restaurants and cafés where you can stop for a meal with a view of the lake. The most atmospheric is Alex Hamburg; located inside the Alsterpavillon, it has been serving coffee and cakes since 1799.
Guided tours by foot and bike typically include a visit to Jungfernstieg. Boat tours of the lake are also available.