Insadong
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Insadong
Insadong

Insadong

Insa-dong, Jongno-gu

The Basics

Insadong is one of the Korean capital’s most popular neighborhoods. Locals and foreign visitors alike come here for its shopping, art scene, and traditional Korean teahouses. Most sightseeing tours of Seoul make a stop in this neighborhood, along with nearby Changdeokgung Palace. Insadong is also one of 22 stops on the Seoul hop-on hop-off bus.

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Recent reviews from experiences in Seoul

Amazing tour with amazing locations
star-5
Amazing tour with amazing locations
Ryan_B, Mar. 2023
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Miel was an absolutely amazing tour guide who was extremely enthusiastic and knowledgable about every location we went to. The locations visited were very interesting and stunning locations that took my breath away. I highly recommend thia your if you are spending any time at all in the Seoul area.
Fantastic tour
star-5
Fantastic tour
Tobias_A, Mar. 2023
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Yujeong was a fantastic tour guide! The tour felt friendly and informative. Yujeong took the time to get to know all of us and led us very well through an 8 hour tour with great enthusiasm and subject knowledge. This tour is one of our highlights of our time in Korea.
Very happy and satisfied.
star-5
Very happy and satisfied.
Noraida_R, Mar. 2023
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
The changing of the guards at Gyeongbukgung palace is a must to see-very interesting. Our tour guide Julie Park, very knowledgeable, nice and friendly and made our tour more exciting.
Great tour
star-5
Great tour
nina_n, Jan. 2023
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Very knowledgeable tour guide, overall great tour , we visited many interesting sites. The tour guide explains a lot and answered many questions.
Great tour of the City
star-5
Great tour of the City
Kim_C, Dec. 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Highly recommend this tour if it's your first time in Seoul. Be prepared for lots of walking as there is a lot to see in the two palaces we visited. It is a full day and our guide in the morning, Yoon, was so knowledgeable and got us the prime viewing position for the changing of the guard at the palace and kept everyone on time. Our afternoon tour guide Ko was also extremely knowledgeable and helpful with answering all our questions and getting us to where we needed to be. I would have preferred not to go to the Ginseng centre and spent more time in Insadong. Also the bus and van drivers we had were so good at getting us to and from all the attractions and back to the hotel at the end of the day.
Korean Palaces and Markets Tour
star-5
Korean Palaces and Markets Tour
Edgar_R, Apr. 2023
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
What a great introduction to the History and Culture that Seoul has to offer! Bonnie, our guide, was excellent as she kept us moving along the tour of the palaces and the markets. Throughout the trip, Bonnie encouraged us to take photos or have her take photos of us and had a great level of energy and enthusiasm. This was a full day of sightseeing and she kept us on time and gave us historical comments throughout entire trip. I was so impressed with the palaces and the markets and was able to do a bit of shopping as well. Excellent itinerary for a full day of touring with an excellent guide, Bonnie, and her driver. I know Bonnie just started a few weeks ago, but she came across like a pro and was able to deliver a professional tour with bits of humor which made it all the more enjoyable!
Amazing!
star-5
Amazing!
Zarah_M, Oct. 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
The tour was amazing and our tour guides Spring and Yoon made the experience even better. They were knowledgable, kind and really wanted everyone to enjoy themselves. Favourite part was seeing the changing of the guards at the palace and being with a great group of people. Would certainly recommend to anyone visiting Seoul.
Palace tour seoul
star-5
Palace tour seoul
aurelia_m, Jul. 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Was disappointed didn’t go to see the secret garden thought that was part of the tour ? Overall it was a good tour
Great tour and your guide
star-5
Great tour and your guide
Manolis_K, May 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Ko and our driver were amazing and we've had a really enjoyable day sightseeing around the city! I'd definitely recommend this tour to anyone that wants to crump up a lot of the main attractions in one day :)
Daylong tour of Seoul
star-5
Daylong tour of Seoul
Jacques_A, May 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Nice daylong tour. Our guide, Gin, was knowledgeable, pleasant, not hurried. Last part was a little bit of a letdown since on Sunday many stores in the market are closed
signed up for this tour to get historic sites, and I got so much more. Helped rest of Korean trip!
star-5
signed up for this tour to get historic sites, and I got so much more. Helped rest of Korean trip!
Taylor_W, Jul. 2022
Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace
Absolute Must Do! I signed up for this tour to get historic sites out of the way, and I got so much more! The tour guide, Soyoung, went well above and beyond to make this tour fun, comfortable, informative, and helpful. This tour even helped the rest of my stay in Korea as Soyoung helped me to learn the Korean subway system. I took my first solo trip to Korea a few weeks ago. I cannot emphasize enough that I am so glad I took this tour on my first full day there! For the first half of the day, we went to 5 1/2 different sites. It happened to rain all throughout, but the sites were still so cool to see and never felt too rushed. The tour guide was excellent at explaining detail & facts about every site; even adding her own personal favorite things about every place, which was cool to hear from a local's perspective. Her English was very good and very understandable. Soyoung also always offered to take photos for us and would suggest the best backdrops to have in our photos. She wouldn't mind if you wanted to retake them. By the time we were just hungry enough, we went to a cool Korean BBQ place hidden within the Insadong alleyways. It was very local (exactly what I had in mind when I came to Korea - so it was perfect) and the food was good. The group that we started with included me and a family of five. The family of five only signed up for a half-day tour whereas I had signed up for a full-day tour. This meant that for the second half of the tour it was just me and the tour guide. Soyoung did a fantastic job of keeping up the conversation, making me feel comfortable, and stopping in stores whenever I wanted to. When we went to the Namdaemun Market she would help me look for specific items and helped to negotiate down the price when able. When we went to the Changdeokgung palace, not only did we get to take more time exploring the area, but we also stopped at a cafe where she bought me water and offered to buy me snacks as well. And, because it was raining so hard, she also let me borrow her brand-new, never-before-worn raincoat just to help keep me warm! (See photo) And at the end of the experience, instead of having the driver take me back and forth to my hotel (a two-hour total drive for the driver), she asked if we could use the subway instead. This ended up working perfectly because I had never used the Korean subway system! When Soyoung heard this she helped me to find a t-money card (a cute one that we took two stops to get, haha). She also showed me how to put money on the card and how to navigate the subway system. She sat with me for the hour-long subway back to my hotel! At the end of it all, she even offered to exchange contacts so that if I needed anything for the rest of my trip I could message her at any time! Basically, this was above anything I could’ve asked for! A very memorable experience! I would highly recommend going on this tour and going with Soyoung if you can.
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Things to Know Before You Go

  • Insadong is a must-see for art lovers, shoppers, and first-time visitors to Seoul.

  • Wear comfortable shoes suitable for walking over uneven surfaces; some of the streets are cobbled and inaccessible to wheelchair users.

  • Come hungry, as Insadong has some of the best street food in Seoul.

  • Combine your visit to Insadong with a stop at either Gyeongbokgung or Changdeokgung Palace; both are nearby.

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How to Get There

Insadong is centrally located and easy to reach by taking one of several public bus lines, or by riding the metro to Anguk Station (Line 3) or Jonggak Station (Line 1).

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Trip ideas

How to Spend 3 Days in Seoul

How to Spend 3 Days in Seoul


When to Get There

Insadong comes alive on the weekends, when the main street is blocked off to vehicles and the pedestrian area fills with vendors, fortune tellers, and buskers making the most of the weekend crowds. Many of Insadong’s shops and galleries are closed on Mondays.

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What to Buy in Insadong

The markets and shops of Insadong are some of the best places in the city to pick up gifts and souvenirs to take back home. Favorites include traditional Korean masks, decorated chopstick sets, calligraphy scrolls, handmade paper and stationary, or personalized stamps with your name in Korean letters.

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Insadong
Frequently Asked Questions
The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What are the nearest attractions to Insadong?
Q:
What else should I know about attractions in Seoul?
A:
As well as visiting the Insadong, check out these trip ideas to make the most of your visit: