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Hidden Gems Around the World |
Hidden Gems Around the World

Viator Offers Exclusive, First-Ever Private Access to New York City’s Holiday Headquarters: FAO Schwarz

Stockings hung by the chimney by care. Excitement pushing back the biting cold. Jingle bells ringing as snowflakes fall. Twinkling lights casting shadows across the Rockefeller Center.

It’s holiday magic—and few places capture it quite like FAO Schwarz, holiday headquarters of the merriest metropolis: New York City. The iconic toy store has brought wonder to the world for more than 150 years.

And Viator, the world’s largest experiences marketplace, is kicking the festivity up a notch. This winter, we’ve partnered with FAO Schwarz to bring merriment, nostalgia, and wonder in an exclusive, before-hours tour of the world-famous toy store, led by a resident toy soldier.

A first-ever.

A New York City winter wonderland experience

On select mornings from November 22 to January 8, before the crowds descend, you and the rest of the tour group can have this world of wonder all to yourselves.

You’ll be led through the country’s oldest toy store, learn its history, dance on the famous piano, and shop in discounted peace before the doors open to the holiday throngs.

Guests will also receive a personalized candy bag; FAO toy souvenir; a 20% discount on select merchandise; and a 10% discount for a future Viator booking.

Spreading wonder with Candlelighters NYC

Viator will donate partial proceeds from every tour ticket sold to Candlelighters NYC, a charity providing emotional and financial support to children with cancer and their families. #findyourwonder—and for a good cause.

We’re Viator, and we connect people with extraordinary, unexpected, and forever memorable experiences. For the purest of holiday magic, book this one-of-a-kind experience this winter, or search 350,000 experiences on From wine tasting to walking tours, cooking classes to catamarans, and iconic sites to immersive experiences, you’ll find it on Viator.

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Hidden Gems Around the World |
Hidden Gems Around the World