Private Florence Morning Food Tour Of Sant’Ambrogio Market

Badge of ExcellenceFirenze, Italy

From $111.15

Price varies by group size

Select Date and Travelers

Free cancellation
Up to 24 hours in advance.
  • 2 hours (approx.)
  • Mobile ticket
  • Offered in: English


Enjoy a guided visit through the markets of Florence to sample some of Italy's finest culinary products. Meet local food vendors to learn about Parmigiano-Reggiano cheese, balsamic vinegar, and prosciutto. Taste traditional porchetta and mozzarella, followed by an Italian cappuccino and some chocolate at a boutique chocolatier before sipping some Italian wine.
  • Explore Florence’s most vibrant local grower’s market
  • Meet local vendors of traditional Italian food such as pecorino cheese, prosciutto di parma, wild boar salami, finocchiona, Chianti wine, typical Italian coffee, biscotti and fresh fruits
  • Meet local food experts and growers and find out about how some of these delicious products are grown, made and or produced
  • Discover the local secrets behind one of the most well-known food scenes in the world

What's Included

  • Local English-speaking guide
  • Food tastings
  • Gratuities

Meeting And Pickup

Meeting point

  • Piazza Sant'Ambrogio
    Piazza Sant'Ambrogio, 50121 Firenze FI, Italy

    Piazza Sant’Ambrogio at The Church of Saint Ambrose (Chiesa di Sant’Ambrogio) on the Left side of the FACADE. Find the exact meeting point with what3words: ///devotion.wounds.topping

Start time

10:00 AM

End point

This activity ends back at the meeting point.

What To Expect

Mercato di Sant'Ambrogio

1 hour Admission Ticket Free

Cibrèo Caffè

10 minutesAdmission Ticket Free

Additional Info

  • Confirmation will be received at time of booking
  • Local Impact: How you will help the local community by joining this tour: You will enjoy a walk around a local farmers' market where locals shop for their daily food. Each farmer sells a specialty from their farm, like Armando and his selection of mushrooms from the hills of the Garfagnana mountains close to Lucca.
  • Not wheelchair accessible
  • Near public transportation
  • You'll also see local butchers, fishmongers, bakers, and family-run salumi & cheese stands, which helps promote local producers in the region and gives you more insight into local products.
  • Most travelers can participate
  • This is a private tour/activity. Only your group will participate

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

  • For a full refund, you must cancel at least 24 hours before the experience’s start time.
  • If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
  • Any changes made less than 24 hours before the experience’s start time will not be accepted.
  • Cut-off times are based on the experience’s local time.

Traveler Photos

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50 reviews
Total review count and overall rating based on Viator and Tripadvisor reviews
Reviews by Viator travelers.
Showing 1-10 of 50 reviews
Kicked off our vacation with the perfect food/market tour!
Mary_M, Jan 2020
Stefania was an amazing tour guide, she took us through Market food tasting in Sant' Ambrogio and it was fantastic! My whole family, 6 of us, hands down loved it and would recommend it! This was a great way to kick off the vacation, we got a sense of where to purchase our food for the house we stayed in!
Florence Markets
Carolyn_L, Oct 2018
We actually could not find the meeting place and there was no number to call to find out where it was, so we missed it. Very disappointed .
I had communicated with the tour...
Bryce_B, Mar 2018
I had communicated with the tour that we may be just a few minutes late due to our transfer from the ship. When we arrived, no one was there so we thought we'd catch up. I called two different numbers and no one ever answered or returned our call. Extremely disappointing.
Our guide Isabelle was fantastic. If...
JB, Dec 2017
Our guide Isabelle was fantastic. If you book this walk, get her as your guide, she is the best.
Excellent tour, great guide who even...
Bernadette G, Oct 2017
Excellent tour, great guide who even stopped to help a tourist who was missing a guide, you don't usually see that they just say not my tour well done LUCA you are a champion. He was very knowledgeable and the food really great lots of it made sure everyone was happy and knew what each taste was all about, even threw in some site information too thanks Luca great start to a day
This was a wonderful tour. Linda...
Cindy S, Jul 2017
This was a wonderful tour. Linda, our guide, lead us through Florence telling us the history while sampling the local cuisine. She didn't rush us through our tour but leisurely strolled through the streets of Florence. It was obvious that she loves her job and loves sharing her city with people. I highly recommend this tour. It is worth every cent.
This was a fun and informative tour...
Joanne D, Jun 2017
This was a fun and informative tour. We went to several markets, tasted a lot of yummy things from chocolate to cheese and meat. We stopped for pastries and coffee or chocolate, which was paid for as part of the tour. Isabella was our guide, and she was helpful and answered our many questions. I would highly recommend this tour.
What a blast! Lots of fun and...
Monica, Jun 2017
What a blast! Lots of fun and interesting variety of food stops along the way. Our guide was superb.
We took this tour on the first day...
Sandra_K, May 2017
We took this tour on the first day of our vacation... and what a way to start ! When we met our guide, Isabelle, she informed us us that we were the only 2 people on the tour, what a wonderful surprise... she not only took us to the most amazing food markets, she provided information on culture around the various types of foods and wines. We sampled so many wonderful things ... coffee, pastries, chocolate, cheeses, charcuteries... and more. She even provided us with some great restaurant suggestions! Isabelle was a great guide.... the tour was well worth it ... I would absolutely recommend it ! What a way to start a vacation!
Friendly nice guide who provided the...
Gail H, Apr 2017
Friendly nice guide who provided the flavors of Florence. His restaurant and food recommendations were great. A nice tour of the everyday people shopping venues-the marketplace and food carts.
We had a wonderful guide -Adriana...
angela_f, Mar 2017
We had a wonderful guide -Adriana - and a very nice experience. Her knowledge was great and she wove in her personal experience and insights about Italian food and cooking habits. It was just us on the tour so we had a very personalized experience.
Fabulous way to navigate the San...
Sharon_A, Nov 2016
Fabulous way to navigate the San Lorenzo Food market. Lots of tasty treats and the guide was informative and entertaining. We met at the site of the original Florence food markets and took a stroll over to San Lorenzo. It is well worth visiting and this tour made it that much better!
Don't miss this tour. Enjoyed it...
Leendert_v, Oct 2016
Don't miss this tour. Enjoyed it very much. Linda was our knowledgable and friendly tour guide. We sampled so many delicatessen that we skipped lunch.
My husband and I spent two weeks in...
Christi W, Oct 2016
My husband and I spent two weeks in Italy and took many tours. Linda was definitely our favorite guide. Her enthusiasm about the food culture of Florence is contagious! And as we walked around the different markets we tasted enough food to not need lunch. HINT - be sure to just drink your cappuccino in the morning and skip actual breakfast before you go. Linda will have you trying all kinds of local meats and cheeses and pastries.
Thank you Linda! So much fun. The...
Leonard_W, Oct 2016
Thank you Linda! So much fun. The food was great and the gentleman at the meat market was a treasure we will always remember. I also loved hearing about the history of the buildings on this tour, as well as, being away from the crowded touristy streets.
Sorry but we weren't impressed...
Michael_K, Sep 2016
Sorry but we weren't impressed. Maybe we expected more after taking a similar and excellent tour in Milan but this was disappointing. To be taken through a great delicatessen, shown all the delicious foods and then given a bar of chocolate to share wasn't good. In two hours we had the chocolate, a coffee and small cannoli and some sliced meat at the markets was at the very least underwhelming. I would happily have paid more to get more. Our guide was ok, maybe it just wasn't our day.
We lucked out and had an almost...
ChristopherE_P, Sep 2016
We lucked out and had an almost private tour. Our guide was very good and we learned a lot while being out of the crowds. Highly recommended!
We had a wonderful, informative walk...
Diane M, Sep 2016
We had a wonderful, informative walk with all the tastes and smells of the local food!
Chiara was a terrific guide and we...
Tracey_L, Aug 2016
Chiara was a terrific guide and we had a very positive tour of Florence in general, and the food scene in particular. The tour had a very personal feeling as it was only me and my husband and two other guests. This was a nice way to get oriented to the city and to start to understand some of the various aspects of Tuscan food and dining.
Our family of five loved this tour...
Nadine R, Aug 2016
Our family of five loved this tour!! Kids aged 14, 16, and 18 and everyone of us said it was one of the highlights of our trip to Italy! Tasty, informative, and fun!!