Florence: San Lorenzo Market Food and Wine Tour with Local Expert

Firenze, Italy

From $98.02

Select Date and Travelers

Free cancellation
Up to 24 hours in advance.
  • 4 hours (approx.)
  • Mobile ticket
  • Offered in: English


Dig into the delicious culinary history of the Tuscan capital with this 4-hour food and wine tour of Florence. Join a knowledgeable local guide for visits to 7 places to eat or drink in the historic center – trattorias, restaurants, pastry shops, gelaterias, wineries and more. Check out the food vendors in the bustling San Lorenzo Market. Take this tour on your first day in Florence so you can eat better for the rest of your stay. Come hungry!
  • 4-hour food and wine tour in Florence
  • Explore the intersection of food and culture in the Tuscan capital with a local foodie guide
  • Visit 7 spots in the historic center, including the San Lorenzo Market, to sample regional specialties
  • Taste pasta, meat, soup, pastry, wine, and more

What's Included

  • Local guide
  • Food, wine, and spirits focused tour
  • San Lorenzo Market Visit
  • Sightseeing of the Duomo and other monuments
  • Gratuities
  • Hotel pickup and drop-off

Meeting And Pickup

Meeting point

  • Piazza dell'Unità Italiana
    Piazza dell'Unità Italiana, 50123 Firenze FI, Italy

    At the obelisk in Piazza dell' Unita Italiana - by the entrance of the Hotel Baglioni

Start time

11:00 AM

End point

  • Piazza di Santa Croce
    Piazza di Santa Croce, 50122 Firenze FI, Italy

What To Expect

Taste your way through Florence's fascinating culinary history with a 4-hour food and wine tour, including a visit to the famous San Lorenzo Market.

Begin with a stop at a Florentine 'vineria' for a typical 'aperitivo,' with bite-sized samples of Tuscan specialties, including cheese and olives. Sip a variety of Tuscan wines with the appetizers as you learn about the region's wine-making techniques and characteristics of different wine-producing areas of Tuscany.

Walk through the charming streets of Florence's historic center, and through piazzas that once held outdoor food markets where Florentines went daily to shop.

Visit 7 different places throughout the tour to taste the flavors of Tuscany, including fresh pasta, local meat dishes, hearty soups, 'contorni' (typical vegetable side dishes) and more. Hear about what makes Tuscan foods special, from closely-held family recipes to high-quality seasonal ingredients. Learn how the region's food history is tied to its culture.

Mercato Centrale

1 hour Admission Ticket Free

Basilica di San Lorenzo

1 hour Admission Ticket Free

Additional Info

  • Confirmation will be received at time of booking
  • Not wheelchair accessible
  • A minimum of 2 people per booking is required
  • Children must be accompanied by an adult
  • Near public transportation
  • Most travelers can participate
  • This tour/activity will have a maximum of 10 travelers

Cancellation Policy

You can cancel up to 24 hours in advance of the experience for a full refund.

  • For a full refund, you must cancel at least 24 hours before the experience’s start time.
  • If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
  • Any changes made less than 24 hours before the experience’s start time will not be accepted.
  • Cut-off times are based on the experience’s local time.

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12 reviews
Total review count and overall rating based on Viator and Tripadvisor reviews
Reviews by Viator travelers.
Showing 1-2 of 12 reviews
This was a superb tour. Martina was...
Carole H, Oct 2017
This was a superb tour. Martina was a well informed and passionate guide. We enjoyed every minute of the flavours, the stories and the service. Top class tour.
Patrizia our guide did a great job...
Caroline R, Aug 2016
Patrizia our guide did a great job of showing us the city and responding to all of our questions. A very worthwhile experience.